Wednesday, 31 August 2011
Image of wireframe
(Click to view larger image)
Imagined at 02:24
Wednesday, 24 August 2011
Stage 2 of Web revamp and critique:
1. Site Diagram
(click on image to enlarge)
The above is the site diagram for the website revamp. It has 5 main tabs: -
About: Which tells people about the company, about the owner and the testimonials and good feedbacks that customers had provided for their service.
Rent/Lease: Rent or Lease a car/van by different specifications
News: This section will include all the latest news of the company and the latest perks and promotions.
Quote/Order: Customers can get a quote request for car rental or begin a lease for car proposal.
Contact Us: This section includes the contact details of the company, as well as a section for suggestions and feedbacks.
2. Wireframe
(click on image to enlarge)
The above shows a rough example of how I want the site to revamped and look.
It has a neater layout than the actual site and it also serve a better function and easier way to navigate.
I took of some tab/links that are irrelevant towards the website and placed more useful links at the top part.
3. Visual Elements
The visual out look is important in playing a part in making a website look nice.
For the website that I am about to revamp, I would like to use hues of different black this is because the actual website itself its too colourful and distracting. Black is a suitable coporate colour for a car company website as it depicts professionalism.
The website should also include interesting and relevant pictures that captures the consumers emotional needs and giving them a mindset that this is a reliable and trust worthy company.
The website has its twitter feed, instead of putting a picture of a pigeon they should put the actual twitter logo on the website to show professionalism.
Pictures depicting trust between the company and the company is important.
They should include more pictures of the interior of the car and not only the exterior of the car as this will make people get attracted of how spacious the car is.
Professional looking pictures of cars should displayed instead of self shot picture of the car that is of lousy and low quality.
Pictures of satisfied customer should be placed at the customer feedback or testimonial page as customers will see and have a sense of feeling that they will be this satisfied with the service and product of the company.
The correct colour, font and type of "pricetag" display is important in ensuring that the website does not look too messy and "cheap".
Imagined at 14:56
Tuesday, 16 August 2011
The website that I have chosen to critique and give areas of improvement on would be a car leasing website.
Website Url: http://www.lingscars.com/ (caution, harmful to your eyes)
Company name: Lingscars
Purpose of the website and their audience
The purpose of the website is to advertise and promote to the public for car leasing and buying.
The audience is from the UK as seen from the site and basically its very big based as its mainly targeting at someone with a driver's license who is looking for a cheaper alternative than to owning a car.
Analysis & Critique of functions of the website
When I first entered the site, one word came to my mind "messy". I did not know where to look first or where to start with there were so much going on, gif images flashing all over the page. Firstly starting from the top, the banner itself is very untidy there are too many words on it and some redundant images overlapping it like traffic light and the rolling stone logo it should not block the the website url as it is difficult for customers to see. On to the purple section, there was a "live chat" that keep popping out of no where. It is supposely a chat box for you to communicate with the admin. A chat box should not be an irritant factor to add on to the customers easy viewership
As i browse through the website I am appalled at what I was looking at! Tonnes of images of the owner Ling. Ouch my eyes! Pictures of her in different awkward looking pose with the speech bubble and one picture of her on a rocket on a military tanker? I personally feel that it is irrelevant to a car leasing company and people might think that this website is a joke and its not professional. The colours and fonts used are not corporate enough and instead too loud and painful for the eyes. All the neon coloured text are not comfortable and pleasing to the eyes of readers.
The layout of the website is that it is too cramped up, every centimetre of the screen you're looking at there is almost no blank space. This might add discomfort to readers and customers and some of them might just leave the website when they its difficult for them to read. I feel that layout is very important as it plays a very huge part in ensuring that the website is neat, pleasing to the eyes, easy to read and understand and easy to get what you want.
On to the navigations of the site, It is somewhat clear however yellow fonts on the tab when clicked is abit kiddish and not easy to read. I think that the "Fun Stuff" tab should not be included as it is irrelevant and instead be replaced by "Contact" which is the most important and which is currently placed at the subtabs (right at the bottom). I think that the subtabs are related to the social media which is good and I find it interesting. However the tab "Play Quiz" is really totally out of the point, why would there be a quiz game in an online car leasing site. It is somewhat useless and pointless. Adding on to the horror factor, when i click on every tab, there is a picture of the proud owner aka Ling. Like I mentioned earlier, I really think that she should not put such pictures on the site as some people might think that it is a joke or they are not professional enough.
Ways and Suggestions of improving the website
The website could be more toned down in the sense, the colours used could be of lighter hues. And a standardization in fonts used. Ugly looking fonts and colours should be replaced with readable and colours that are pleasing to the eyes and easy to read. In addition, lesser gif image should be put into one page all at the same time as it might bring make the customer confused. The page should not be so cramped up with lots of images and text but instead, having some space in between each advertisement and price. The images of the owners and some pictures that are of non car leasing related should be taken down and more relevant images should be displayed so that the site looks, neat, clean and professional rather than kiddish, and unprofessional. Irrelevant tabs should be removed and replaced with things that are more important to the company. All these factors will improve the company's image and increase sales.
Imagined at 12:26